Complete SEO Audit Checklist
Check every SEO aspect of your site with this comprehensive checklist organized by category.
Technical Audit Progress
Tick the tasks as you complete them to save your score.
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Technical SEO
The site loads in under 3 secondsCritical
The site is mobile-friendly (responsive)Critical
HTTPS is enabled on all pagesCritical
An XML sitemap exists and is submitted to GoogleImportant
Robots.txt is configured correctlyImportant
There are no important 404 errorsImportant
Structured data (schema markup) is implementedMinor
On-Page SEO
Every page has a unique title (under 60 characters)Critical
Every page has a unique meta description (under 155 characters)Critical
URLs are short and descriptive (friendly URLs)Important
Every page has a single main H1Critical
Headings (H2-H6) are structured in a logical hierarchyImportant
Images have descriptive ALT attributesImportant
Content has at least 800 words on the essential pagesImportant
Content
There is an active blog with new articles at least weeklyCritical
Content directly answers the audience's search intentCritical
There is no duplicate content (keyword cannibalization)Critical
Old (evergreen) content is updated periodicallyImportant
Links
There is a solid network of internal linksCritical
External links point to high-authority sourcesImportant
The site is periodically checked for broken links (404)Important
The backlink profile is natural, with no spamCritical
Local SEO
Google Business Profile is complete and optimizedCritical
NAP data (Name, Address, Phone) is consistent everywhereImportant
Reviews are collected on Google consistentlyImportant
Analytics
Google Analytics 4 is installed and working across the whole siteCritical
Google Search Console is connected and monitoredCritical
Key events and conversions are set up correctlyCritical
The importance of a proper SEO audit
An SEO audit is the equivalent of a technical service for your car. Before you invest budget in fuel (content creation or link building), you must make sure the engine (the technical foundation) runs flawlessly.
"A site with a weak technical foundation and excellent content is like a Ferrari with a flat tire. The engine quality is irrelevant if the wheels cannot turn."
This checklist is designed to cover **over 80% of the major ranking factors**. By tackling the categories logically—from Google bot accessibility (technical) to the quality of the answer given to users (content)—you build a digital fortress resistant to algorithm changes.