Anchor text is the clickable text of a hyperlink that tells Google and users what the page the link points to is about.
Anchor text is the clickable word or phrase of a link (the underlined/colored text). Google uses it as a strong signal to understand what the destination page is about. Types: exact match ("SEO services"), partial match ("SEO optimization services"), branded ("Rank-Ro"), generic ("click here" — weak SEO), naked URL ("rank-ro.com") and image with alt text. A natural anchor text profile includes a mix of all types. A 100% exact-match profile can be penalized as manipulation.
Anchor text is one of the few signals Google receives from the outside about a page's content. A link with the anchor "best dentist London" sends a strong signal to the destination page for that keyword.
Source: Moz — Anchor TextA backlink is a hyperlink placed on an external site that points to a page on your site, signalling authority and relevance to Google.
Link building is the active process of acquiring backlinks from external sites in order to increase your domain's authority and improve your Google ranking.
On-page SEO covers all the optimizations made directly on your site's pages — titles, headings, content, meta descriptions and URL structure.
The dofollow attribute (default) lets Google follow a link and pass authority, while nofollow (rel="nofollow") signals that the link should not be followed and passes no PageRank.
Explore how to apply this concept to your industry and city.