Google Search Console is Google's free tool that shows how your site appears in search: which keywords bring traffic, which pages are indexed and which technical errors exist.
Google Search Console (GSC) is a free platform from Google that lets site owners monitor their organic presence. Key features: Performance (keywords, clicks, impressions, CTR, average position), Indexing (how many pages are indexed, which are excluded and why), Coverage (crawl errors), Core Web Vitals (mobile/desktop technical scores), Sitemap (submit and monitor), Manual Actions (manual penalties applied by Google) and Links (the backlink profile).
GSC is the direct data source from Google about your site. It is indispensable for any SEO strategy — it shows exactly what works and what does not, straight from Google's perspective. Free, with no data limit.
Source: Google Search ConsoleAn XML sitemap is a file that lists all the important URLs of your site, helping Google discover and index them faster and more completely.
Crawlability is the ability of Google's robots to access, navigate and read your site's pages — an essential prerequisite for indexing and ranking.
Organic CTR is the percentage of users who click your Google result out of all who see it — an important indicator of how effective your titles and meta descriptions are.
Core Web Vitals are 3 technical Google metrics — LCP, INP and CLS — that measure page user experience and have been official ranking factors since 2021.
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