Organic CTR is the percentage of users who click your Google result out of all who see it — an important indicator of how effective your titles and meta descriptions are.
Organic CTR (Click-Through Rate) is the ratio of clicks received to impressions in Google results, expressed as a percentage. It is calculated as: CTR = (clicks / impressions) × 100. The median CTR for the #1 spot on Google is ~28-30%, #2 ~15%, #3 ~11%, dropping quickly after. CTR depends on: the quality of the title and meta description, the presence of rich results (stars, FAQ, price), the SERP type and the relevance of the search term to the audience.
A CTR that is high relative to the average for your position tells Google your result is more relevant than the others → Google rewards it with a slight ranking boost. A low CTR can cause a drop. It is tracked in Google Search Console.
Source: Google Search Console Help — CTRThe SERP is the results page Google displays after a search, which includes organic results, paid ads, featured snippets, the Local Pack and other special formats.
The meta description is a 150-160 character text placed in the HTML code that appears under the page title in Google results and influences the click-through rate (CTR).
A featured snippet is the box that appears above Google's organic results — "Position 0" — showing a direct answer to a question, extracted from one of the indexed pages.
Schema markup is structured data in JSON-LD format added to a page's HTML that helps Google and LLMs understand the context and type of the content.
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