What is guest posting?
SEO Definition and Examples
Guest posting is writing articles published on external sites in your niche, earning in return dofollow backlinks that increase your domain's authority.
Full Definition: What is guest posting
Guest posting (or guest blogging) means contributing a quality article to someone else's site in a related or similar field, receiving in return one or more links to your site. It is one of the most effective white-hat link-building methods: you earn dofollow backlinks from real editorial content, on sites with a relevant audience. Google considers guest posting legitimate as long as the article adds real value to the reader and is not just a vehicle for links.
Why Does Guest Posting Matter for SEO?
A single guest post on a site with DA 40+ can transfer enough authority to push pages from the top 20 into the top 10. The quality of the host site matters more than the quantity of links.
Source: Ahrefs — Guest Posting GuideFrequently Asked Questions about Guest Posting
Related Terms
Backlink
BeginnerA backlink is a hyperlink placed on an external site that points to a page on your site, signalling authority and relevance to Google.
Link Building
IntermediateLink building is the active process of acquiring backlinks from external sites in order to increase your domain's authority and improve your Google ranking.
Domain Authority (DA)
IntermediateDomain Authority is a score from 0 to 100, created by Moz, that estimates how well a domain can rank on Google results pages.
Anchor Text
IntermediateAnchor text is the clickable text of a hyperlink that tells Google and users what the page the link points to is about.
Put Guest Posting into practice
Explore how to apply this concept to your industry and city.
