What is schema.org?
SEO Definition and Examples
Schema.org is a collaborative standard for structured-data markup, backed by Google, Microsoft, Yahoo and Yandex to encode web content.
Full Definition: What is schema.org
Schema.org is a 2011 collaboration between major search engines (Google, Bing, Yahoo, Yandex) that defines the vocabulary and format for structured data. Examples: https://schema.org/Article, https://schema.org/Product, https://schema.org/Recipe. Each schema defines properties (e.g. Article has: headline, image, datePublished, author, content). Markup: a <script type="application/ld+json"> JSON object with schema types and properties. Schema.org is the standard: all search engines recognize and use it for rich results and knowledge.
Why Does Schema.org Matter for SEO?
Schema.org = a universal format. It is the only markup format that all search engines recognize and use. Proper schema = Google rich results, featured snippets, Knowledge Graph.
Source: Schema.orgWhy AI optimization (GEO) matters
of Google searches already show an AI Overview.
BrightEdge, 2025
higher chance of being cited by AI engines when you add sourced statistics.
visibility lift in AI answers for lower-ranked pages that cite sources.
Frequently Asked Questions about Schema.org
Related Terms
Structured Data
IntermediateStructured data is HTML code (JSON-LD, microdata) that tells Google about the content type (article, event, product) for featured snippets and rich results.
Featured Snippet
IntermediateA featured snippet is the box above Google's organic results — "Position 0" — showing a direct answer to a question, extracted from an indexed page.
Technical SEO
AdvancedTechnical SEO covers your site's infrastructure — crawlability, indexing, loading speed, HTTPS and data structure — that lets Google find and understand pages.
Core Web Vitals
AdvancedCore Web Vitals are 3 technical Google metrics — LCP, INP and CLS — that measure page user experience and have been official ranking factors since 2021.
Put Schema.org into practice
Explore how to apply this concept to your industry and city.
