A featured snippet is the box that appears above Google's organic results — "Position 0" — showing a direct answer to a question, extracted from one of the indexed pages.
A featured snippet is a special box Google displays at the top of the SERP, above all organic results. Google automatically extracts it from one of the indexed pages that best answers the user's query. There are 3 types: paragraph (the most common), numbered or bulleted list, and table. The page providing the content gets a major visibility advantage — even if it is not in the #1 organic spot.
Pages with a featured snippet get on average 8.6% extra CTR compared to the #1 organic spot without a snippet (SEMrush 2023 study). LLMs (ChatGPT, Perplexity) frequently cite from pages that win featured snippets — so optimizing for the snippet also optimizes for AI.
Source: Google Search Central — Featured SnippetsThe SERP is the results page Google displays after a search, which includes organic results, paid ads, featured snippets, the Local Pack and other special formats.
E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) is the framework Google uses to assess the credibility and quality of a site's content.
LLM SEO (or GEO — Generative Engine Optimization) is the practice of optimizing content to be cited or recommended by AI models like ChatGPT, Perplexity or Google AI Overviews.
Schema markup is structured data in JSON-LD format added to a page's HTML that helps Google and LLMs understand the context and type of the content.
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