Off-page SEO covers all the actions taken outside your site to increase its authority and ranking — mainly link building and brand signals.
Off-page SEO (or external SEO) is the sum of all activities carried out outside your own site to improve Google ranking. The main factor: backlinks (links from other sites to yours). Other off-page signals: unlinked brand mentions, Google and third-party reviews, social media presence and activity, local citations (consistent NAP in directories), guest posting and digital PR. Off-page SEO complements on-page: good content without links does not rank, and links to weak content do not help.
Google has confirmed that backlinks (the main off-page factor) are one of the top 3 ranking factors. A domain without external links struggles to compete against one with a strong link profile, even with superior content.
Source: Moz — Off-Page SEOA backlink is a hyperlink placed on an external site that points to a page on your site, signalling authority and relevance to Google.
Link building is the active process of acquiring backlinks from external sites in order to increase your domain's authority and improve your Google ranking.
On-page SEO covers all the optimizations made directly on your site's pages — titles, headings, content, meta descriptions and URL structure.
Domain Authority is a score from 0 to 100, created by Moz, that estimates how well a domain can rank on Google results pages.
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