What is the SERP?
SEO Definition and Examples
The SERP is the results page Google shows after a search, including organic results, paid ads, featured snippets, the Local Pack and other special formats.
Full Definition: What is the SERP
The SERP (Search Engine Results Page) is the page Google displays in response to a query. It contains multiple types of results: organic results (links from Google's index, unpaid), paid results (Google Ads, above and below the organic ones), the Featured Snippet (direct answer box), the Local Pack (map with 3 local businesses), the Knowledge Panel, People Also Ask, the Image Pack and the Video Carousel. The type of SERP shown depends on the search intent identified by Google.
Why Does SERP (Search Engine Results Page) Matter for SEO?
Understanding the SERP for your target keyword shows you what type of content you need to create, which competitors you need to outrank and which special formats (featured snippet, video) you can win.
Source: Google Search Central — SERP FeaturesFrequently Asked Questions about SERP (Search Engine Results Page)
Related Terms
Keyword Research
BeginnerKeyword research is identifying the words and phrases your target audience searches for on Google, so you can create content that answers those searches.
Featured Snippet
IntermediateA featured snippet is the box above Google's organic results — "Position 0" — showing a direct answer to a question, extracted from an indexed page.
Organic CTR (Click-Through Rate)
IntermediateOrganic CTR is the percentage of users who click your Google result out of all who see it — a key indicator of how effective your titles and metas are.
Search Intent
BeginnerSearch intent is the purpose behind a Google search — why the user is searching that term: to learn, to compare, to buy or to navigate to a specific site.
Put SERP (Search Engine Results Page) into practice
Explore how to apply this concept to your industry and city.
