What is Google Business Profile?
SEO Definition and Examples
Google Business Profile is a free Google tool where you manage how your business appears in Google Maps and local search results — key for physical locations.
Full Definition: What is Google Business Profile
Google Business Profile (formerly Google My Business) is the platform where you can claim and manage your business profile on Google. Profile elements: (1) Business name, address, phone (NAP); (2) Category (restaurant, salon, medical office); (3) Opening hours; (4) Photos & video; (5) Website link; (6) Description; (7) Service areas (if you go to clients in multiple places); (8) Q&A; (9) Posts (temporary updates); (10) Review management (reply to reviews). The profile appears in Google Maps, the Local Pack and Google Search. Reviews on it are publicly visible and affect trust and ranking.
Why Does Google Business Profile (GMB) Matter for SEO?
The profile is the first point of contact for a local business. A complete profile, updated with correct hours and photos = 30% more calls. Positive reviews = higher trust, better local ranking.
Source: Google My BusinessFrequently Asked Questions about Google Business Profile (GMB)
Related Terms
Local SEO
IntermediateLocal SEO optimizes your site and business profile to appear in Google Maps and local search results for location keywords ("hair salon London").
NAP Consistency
BeginnerNAP consistency means a business's Name, Address and Phone are identical across the whole web (site, GBP, directories). Inconsistency hurts local ranking.
Citations
IntermediateCitations are mentions of your business's NAP (Name, Address, Phone) on other sites or directories, without a link, that signal local authority.
Google Reviews
BeginnerGoogle reviews are ratings and comments customers leave on a Google Business Profile. Positive reviews build trust and local traffic; negatives hurt.
Put Google Business Profile (GMB) into practice
Explore how to apply this concept to your industry and city.
