Google reviews are ratings and comments left by customers on a Google Business Profile. Positive reviews = higher trust, more local traffic. Negative reviews = a problem.
Google reviews (star rating + text) are customer feedback publicly visible on the Business Profile and in local search. 5 stars = excellent, 1 star = terrible. Reviews are weighted: 100 reviews at 4.5 stars is more credible than 2 reviews at 5 stars. Google weights freshness: recent reviews > old ones. Negative reviews stay visible (Google does not delete them) but you can respond professionally. A good response to a negative review builds trust ("we heard your concern, we fixed it"). Users can vote reviews "Helpful" — helpful reviews rank higher.
The review rating is displayed in local search: 4.5/5 stars appears above the profile description. Businesses with positive reviews get 30% more traffic. Negative reviews = potential customers go to a competitor with 4.8 stars.
Source: Google My Business — ReviewsLocal SEO optimizes your site and business profile to appear in Google Maps and local search results for location keywords ("hair salon London").
Google Business Profile is a free Google tool where you manage how your business appears in Google Maps and local search results. Essential for companies with a physical location.
Local SEO is the practice of optimizing a business's online presence to appear in geographic search results — "dentist near me" or "restaurant London".
NAP = Name, Address, Phone. NAP consistency means a business's Name, Address and Phone are identical across the whole web (site, GBP, directories). Inconsistency = poor local ranking.
Explore how to apply this concept to your industry and city.