Page speed is how fast a page loads. Faster pages rank better and have a lower bounce rate.
Page speed is the metric that measures how fast a page loads. Measurement methods: (1) PageSpeed Insights (a Google tool); (2) GTmetrix; (3) Lighthouse (built into Chrome DevTools). Loading benchmark: <2s = excellent, 2-3s = good, 3-5s = average, >5s = poor. Slow speed = high bounce rate. For example: each extra second of load = a 7% loss in conversions. For sales: a page that loads in 1s vs. 3s = a 15-20% difference in revenue.
Users skip slow pages. Google penalizes slow pages in ranking. Page speed has been an official ranking factor for mobile and desktop search since 2021.
Source: Google PageSpeed InsightsTechnical SEO covers the optimizations of your site's infrastructure — crawlability, indexing, loading speed, HTTPS and data structure — that let Google find and understand your pages.
Core Web Vitals are 3 technical Google metrics — LCP, INP and CLS — that measure page user experience and have been official ranking factors since 2021.
Mobile optimization is adapting a site for mobile. Google ranks "mobile-first" — pages not optimized for mobile rank poorly.
Schema markup is structured data in JSON-LD format added to a page's HTML that helps Google and LLMs understand the context and type of the content.
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