The ranking position is where a page appears in Google's results pages for a keyword. Position 1 = the best; 10 = page 1; 11+ = page 2 and beyond.
The ranking position is where your page appears in the SERP for a keyword. Example: your page ranks "SEO Romania" at position 3 (the third blue result). Position 1 gets ~30% of clicks; 2 ~15%; 3 ~10%; 5 ~4%; 10 ~0.5%. Jumping from position 10 to position 5 = 10× more traffic. But a page does not rank for a single position — it ranks for 30-100+ keywords simultaneously at different positions. Analytics helps you track ranking fluctuations and identify what changed.
The ranking position is directly correlated with traffic. A move of 1-2 positions = +30-50% traffic. It is the #1 metric for measuring SEO success.
Source: Google Search CentralOn-page SEO covers all the optimizations made directly on your site's pages — titles, headings, content, meta descriptions and URL structure.
A backlink is a hyperlink placed on an external site that points to a page on your site, signalling authority and relevance to Google.
CTR is the percentage of clicks on your SERP link out of the total impressions. Higher CTRs = more traffic from the same position.
The SERP is the results page Google displays after a search, which includes organic results, paid ads, featured snippets, the Local Pack and other special formats.
Explore how to apply this concept to your industry and city.